Nothing like having your head stuffed up to convince you that everything you should be doing is more effort than it's worth. It's all Oysters and no Pearls today.

The new account I'm working on is something of a mess. The client, let's call him Sunny Jim, is one of Louie Louie's bunch.

The business has been advertising on a DIY basis until now--and doing everything simultaneously in a way that virtually guarantees spending the maximum amount of money for the minimum return.

Somewhere inside my stuffed-up head is a simple way to start over--I've done this before--but those brain cells don't seem to be functioning today. Every time I try to follow the process through to the logical conclusion I run into the abyss of their completely useless website.

It's like building a house without putting down a foundation--no matter how fancy the windows you design or how many bathrooms you decide to add on paper, every time you put two boards together, it all collapses. Online? Website=foundation.

I'm not really in a position to turn down clients yet--the cost of COBRA each month is decimating my savings--but I am very frustrated by clients who don't get the concept.

So distracted I burned my lunch in the microwave. Apartment stinks.