So, the new website is live and more-or-less debugged. Leads are up massively, while the cost we pay for each lead is down massively. It needs more time to prove the trend.

It's the busy season, so the 'Nuts have less time to be annoying at the moment.

I'm running some experiments on significant bid changes on several campaigns but not enough time has passed to produce any meaningful results, so all I can do there is sit on my hands for another week or two.

I've run some mid-month reports--pulling the first two or three weeks' worth of data for a month in advance makes the month end project move a lot faster.

Earlier this week I put together a spreadsheet to compare and contrast campaign performance, month by month, over the last three years.

Right now I'm waiting on another report to run, so I can ponder lead generation and spending for individual days of the week over the last couple of years.

Basically, I'm bored.

The Argonut Café had a concept that they should "develop" territories and that those proven revenue sources would not only be more attractive to buyers but that we could make money from them in the meantime. Not a bad plan at all.

Problem is, it takes resources to run a project like that. They (re-)hired a former 'Nut owner (a close friend of CEOJason's) to manage one concept location in FL and one in IL. It was all working reasonably well until he decided to go do something different earlier this week. In theory, CEO Jason should have stepped up (he's a former 'Nut Afield, himself), but he's busy planning his forthcoming wedding* and, IIRC, moving to a new house, so consequently unavailable.

All that was left was the only experienced call center guy we had on staff. (He's been here for several years, in various capacities.) Now he's gone for the next week--or maybe two--taking over management of the IL location. I have no idea who is handling the FL one. The other call center sales guy, Mr. Un-nicked, is being asked to take his comprehensive 90 days or so of experience and take over the entire call center--which now consists of him and whatever time the front office staff can spare from their own two-fulltime-jobs-and-counting duties.

I'm staying out of it. I'm not that bored.

I'm also a bit reluctant to expose to the other Café employees just how little I've really learned about this place in the last 2-1/2 years.* *

Also, two days of boredom isn't a trend.

It is kind of tedious, though.

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* Seriously? It's a month away, so hardly "imminent." Also? (A) he's a guy, so how much "wedding business" does he really have, anyhow; and, (B) it's a second wedding for both, so not, as far as I can tell, a big shindig.

* * It's a fallacy to think that "industry knowledge" is invaluable in all fields. I haven't bothered to learn about any of the half-dozen industries I manage advertising accounts for. So far, it hasn't been a problem.