That's a colorful colloquialism that deserves wider usage. It's so apt.

I, myself, have been UtMYiA for the last week or so.

First, the final push to get the new 'Nut website live. I think I blogged (using my alternate persona of a h8r) about that last time. Mostly minor squabbles with the design company. Yes, do we want what we asked for. No, it is not okay if we do not get what we asked for. Yes, we do need our data. No, we do not need to justify to you why we need our data. Yes, we need the functionality we contracted for. No, doing without that functionality is not okay. In the end, we got most of what we needed with the rest "coming soon." Sheesh.

NewBoss Anais showed up at my desk at 3:30 yesterday afternoon, saying happily that the company was ready to go at that moment.

Since I've been making it Very Clear Indeed that redirecting the ad URLs for all of the campaigns was something I needed 8 hours to do (and that was not something that could be done a week or two in advance), I was less than thrilled. Of course, I dropped everything and worked on it for the next two hours, logged in late yesterday evening and worked on it, then came in today and worked through the rest of it, eventually getting it all done at 10:30 this morning, but still. (I had time to do everything but double-check the URLs. I'm activating them now and hoping for the best.)

Then we flipped the switch and it was time for link-testing. On the section of pages I was assigned to test, the first six pages I clicked on each popped an error message. That inspired a great deal of confidence, I promise you.

After 30 minutes of testing, when I realized that none of the test submission forms I was creating were going through, I was even more impressed by the designers' competency. (Our initial email of inquiry was met with, "I dunno. It worked when I tried it a different way in a different environment." So professional.)

Then, of course, there's Bernie. The Freethinker's campaign isn't live, I'm not sure where we are with that one, but the other one (which I've now decided to identify as the Dollar Funhouse) is raring to go. The Dollar Funhouse actually consists of two separate products. One is the Dollar, the other is the Funhouse.

Bernie emailed me on Friday that they wanted the Dollar to go live this Wednesday and to email him over the weekend (he knows I work mostly weekends) with any questions. I sat down on Saturday morning, did as much as I could do, sent Bernie my questions, and didn't hear back from him until Monday. I had a big tired on yesterday evening, from all the 'Nuttery, so I didn't get it done.

Reminder to self: I need to email and let him know I'm out of town all next week and that the Funhouse can't go live until some time after I get back to town.

In the midst of this, a client of Gidget's is abruptly ready to have their campaign go live. They want it live--wait for it--yes--Wednesday! Since I have received none of the information I need to actually create a campaign (audience, services, budget, etc.), Gidget promised to send me all of it today so I could build the campaign tonight.

As it happens, this client is a Special Category, I can load the campaign, but I'm at Webstrainer's mercy when it comes to getting the ads to show. I'll file for an exemption, but if Doittoit (Worst. Nickname. Ever.) does not, in Webstrainer's eyes, qualify as Legitimate Business, there may be trouble. There shouldn't be any problem--they are legit and I see similar businesses being advertised, but who knows?

I'm a little grouchy, yes. I watch television one evening a week--Tuesday evening. Between building campaigns, loading campaigns, and checking 'Nut campaigns to see how the new pages are performing, tonight is going to be hell.

I was going to blog about the party I attended on Sunday and the seminar I attended last week and the new books I bought (work-related) and my upcoming vacation, but I've already spent more time on this post than I really had to spare today. We have a couple of Prospective 'Nuts coming in for a meeting to learn All About Internet Marketing at 8:00 tomorrow morning, and I really need to do some prep work.

Up to My Ass in Alligators