Under the heading of "killmenow" is this morning's freelance adventure, when I logged into a new campaign I activated a week ago and discovered that the client went in to it secretly last Monday and loaded 600+ new words, all of which had really low quality scores.

The campaign is now trashed, all of the minimum bid estimates have gone though the roof, even on normally "good" keywords, keywords in multiple campaigns that I've slowly been coaxing into better performance have crashed and burned, and I'm starting off this beautiful, sunny Sunday in a really bad mood.