It's a banana, okay? I brought a banana in for my mid-morning snack and half of it wound up in my lap. Now, I can't stop thinking of myself as AnneBananaPants. (It's better than Consuela Banana-Hammock, but not by much.*)

I'm making massive, wholesale changes to everyone's marketing campaign this week.

Yesterday I changed stats in ads. (Me, I wouldn't put stats in ads, but I don't steer this boat.) Sometimes, you can't be sure what the webstrainers are going to object to. I came in this morning to find 39 disapproved ads. The software didn't like the amount of capitalization I used. And I'm thinking--okay, but I changed 1,100 ads yesterday and I used search-and-replace, so all the ads had the same capitalization. Why are you picking on these five locations, and only a few of their ads?

I've also been amusing myself by deleting around 20% of each campaign. (The bottom 20%, of course.) I'm eager to check back in a week or so and see if I've improved things, but I doubt I'll be able to see any difference. I mean--if an item isn't performing, removing it isn't likely to have any effect on the remaining, performing items, right?

Still. It will be tidier. I'm a big fan of tidier.

And I'm cleaning up negative keywords. I've decided we're taking the wrong approach with how we filter out search results, so I'm going to try something new. I spent two hours reworking the list yesterday and am anxious to get back to it when I can.

I can't today, of course. I've been whipping through 'NutNews articles most of the day. (I finally got the files at 8:00 this morning, but the webstrainer ad problem kept me tied up until 10:30.) I'm really trying to get this thing out on time every two weeks, in spite of the obstacles. (Lots of obstacles. Like, when I say I "got the articles" this morning, I mean I got most of them. I received the last two at 3:15.) Seriously, if they want this kind of turnaround time, they need to hire someone who actually knows FrontPage.

Over in the world o'politiblog, someone I used to read came over and said howdy! That's nice--it's nice not to be forgotten. (I've been blogging a little over there. (Not that I intend or want to get back into that obsessive habit, but the McCain campaign is just so weird and just, plain freaky that I haven't been able to resist.)

Brooding. I have a hair appointment tomorrow. I'm not really looking forward to it.

I think I remember telling y'all that HairMan acted a little friendlier than I'm really comfortable with during my last appointment? Sadly, I have to report that those who warned that he was Up To Something were quite correct. I was talking to him a few days ago, making this appointment, when he, in the course of casual conversation, asked me out. *Sigh.*

Gidget says, go to the appointment and see if it's weird. If it is, find a new hairdresser.

So, I'm going. Send good thoughts for not-weirdness, okay?

_________________

* Gratuitous Friends reference. Because I can.