Work-work-work! After being late--not just late, but OHMIGOD I'm SO late!!!--this morning, I'm making up for it with a furious stretch of productivity. Uploading, downloading, creating, editing, reading, and even thinking.

At the moment, my thoughts are wandering around the question of how Dynamic Keyword Insertion can help us target low-traffic, high-profit niche and vertical markets, but that's probably not of general interest to my exclusive and intelligent readership, so I won't bore you.

I've been browsing my way through a couple of the certification programs I'm planning to qualify for and, quite surprisingly, learning a lot in the process. For instance, I discovered that the dedicated Webnetter "rep" who introduced us to the concept of DKI explained it quite incorrectly. At least, I'm choosing to decide it was her. My other option is to assume that Gidget listened and got it wrong. Experience suggests a 50/50 probability between those options. Anyhow, I have to edit 2000 ads between now and the end of the month. To make my life easy, I'm thinking I'll edit them in bulk, offline, and then do a mass "delete the old, upload the new" change the afternoon of the last day of this month. That will give me clean data on both sets of ads.

Last night, the diet sailed not just out the window, but down the river, out to sea, and over the horizon. Regrettable since it was a business dinner, not a private pig-out with friends, but there you go. It's fortunate I'm not ambitious in business since given a choice between goodie-starved taste-buds and a chance to impress new colleagues with my professionalism and restraint, my taste-buds will win every time. You know how it goes--I can resist everything but temptation.

An hour before bedtime I took not one, but two sleeping pills. I turned in early, was out like a light less than 30 minutes later, and still overslept this morning. I don't know how often I hit the snooze button, but I know that the first time I raised my head to squint at the clock, it said, 7:59. *Sigh.* I need to find a sleeping aid that doesn't contain pain relievers so I dare to take it more than once or twice a week when the weather is so hot and muggy.

We did get a storm last night. Finally, after a week of clouds massing up every afternoon and the humidity climbing rapidly, only to dissipate without result. Rain pouring! Wind whooshing! Temperature dropping! It didn't last long but I was grateful for every lost degree of heat. That might have contributed to my unusual 9-hour stretch of somnia. (Insomnia is a word, so "somnia" should be intelligible to all of you.)

I really am feeling perky today. Not just perky--positively enthusiastic!