What do you do when asked to read a "draft" of new website copy written by your boss/company marketing person and it's just not good?
The first draft I read, I gritted my teeth, corrected some punctuation errors, asked for clarification in two places, and moved on with my life.
Now I have a new draft, this one approved by Bernie's boss (Buehler is Bernie's boss), the version they worked on together and it's--worse. Not only does Bernie strive, for reasons I've never understood, to avoid clear language, dressing phrases up in frequently made-up "jargonese" but he just writes badly. (Okay, yes, my syntax is sometimes torturous--but I do that on purpose. I'm not here to communicate, I'm here to amuse myself.)
He capitalizes words Quite randomly, fails to find and follow a single narrative path (yes, that matters on websites), and has about 25% of the "design" talent he thinks he has. (There are eight font colors, at least two typefaces, and five different font sizes in the draft website he sent me.)
My knowledge of punctuation is rudimentary, but his is positively primitive.
He prefers vague but grandiose-sounding promises to a clear description of what we actually do. He didn't bother to make the corrections I sent him in the first draft, so he's still promising, for instance, that we'll show up on-site and do 100% of the day-to-day running of one system--and we don't do that.
As a different but still worrying problem, he promises things we can't begin to deliver. He shows a "branded" version of a machine we own one of, offering vague promises of all it can do, when he's never actually seen it in action. (He "branded" it himself, running a label through the printer so he could put our logo over that of the company that makes the equipment. This is not illegal. Just--a touch misleading. Borderline dishonest.)
He promises another delivery mechanism that, to the best of my knowledge, neither he nor Buehler actually knows how to use or where to get.
The mind. Boggles.